Game Changer

For just about everything, people will go with the less expensive of the choices they are presented.

If the features and functionality appear to be identical, 9 times out of 10, they will choose the least expensive that meets their needs.

When faced with this truth in business, you have a few choices:

You can attempt to be the low cost provider, but it is almost impossible to maintain.

You can be the most stable and predictable, but in the ever changing business environment, this can make you the most generic and limiting solution for your customers.

You can rewrite the game to be the only player (best strategy).

Designing a new logo for your business doesn't do any to help move your business further, it merely misleads you to believe you are becoming better. Same with buying a new PDA, getting a new job title and rearranging your office furniture. They keep you preoccupied with doing tasks that won't make a difference.

The most impactful strategy is to change the game, not change your team's mascot.

It's the scrapper.....the fighter that succeeds

When the economy is experiencing a downturn, it's very tempting to do what my son says...."take what you get and you don't throw a fit!"

Unfortunately the paths you choose now will shape the way your life or business looks in the future. It is tempting to take the first job or the easiest job that comes your way. But many times, it is not the best job for you to take. The best opportunities can take work and sacrifice to get. And many times, you need to make the investment in your future by taking a short term set back now.

It's the scrapper.....the fighter that succeeds. Taking on the hard work and managing your plan without reservation is a strategy that will certainly lead you and your organization to long term success.

Midnight Ride of Paul Revere

Whose ideas, thoughts and advice do you spend your time listening to?

Is there a specific need either internally or externally you are trying to satisfy?

Who in your business and personal life has had the most effect on your actions and decisions? Has their contribution in your life helped you or hurt you to become the person you want to be?

Be mindful of the impact, accomplishments, friends and overall character of the people you dedicate your very limited resources to most often. Do they deserve your attention?

Industry Weapon mentioned in Pittsburgh Technology Leadership Article

"Is 2009 the year for life sciences in Pittsburgh?

Apparently so, according to local investors and experts. Besides the dynamic likes of Vivisimo, Plextronics, SMaSH, ModCloth and Industry Weapon, the companies most people are talking about are developers of medical devices, healthcare IT and diagnostics."

Full Article: http://www.popcitymedia.com/innovationnews/10lifescience0

Reindeer in the headlights

People are afraid of making mistakes. Afraid of failing at their job, making an investment or looking like a fool on the dance floor.

And they're afraid of buying your products or services. Most likely because they either don't know you, they never heard of your product or service or both!

Like deer in the headlights, your prospect will not move forward unless your can eliminate their fears.

They're afraid of anything with too many selections, that is too complicated or appears to have a high probability to require too many resources.

Forget Fantasy Island... how about a Fantasy Entrepreneur

Ever listen to someone who always likes to point out the reasons why a new product or service won't work and how they know a better way? Ever notice how they never seem to create anything except an occasional report about an idea that has already been developed? "I know you think that is a great product, but I am developing a report for my boss to approve..."

The perfect words that allow them to escape failure and ultimately progress. "Developing a report for the boss to approve" protects their fragile ego and if proven to be a stupid idea, an excellent excuse on why the idea can go in a notebook for all the "great ideas" that no one will take the risk to produce.

And so they continue to create their "genius" without risk and progress. Living as a "fantasy entrepreneur" who hides behind others.

So who is moving the markets forward?

The real entrepreneurs and businesses who take risks and routinely learn from their failures.

Some Prospects are Worth More

By 'worth more', I mean the prospects that matter most to you.

Look for traits or signs that prospects give you that indicate they are a perfect fit for your products or services, and pamper them with a personalized experience.

Every market segment has prospects who are worth more, more valuable, more fun and have more potential to value your relationship more than others. Don't treat prospects the same, find the ones that matter more to you, and show them some love.

To personalize your Cisco DMS experience, call Industry Weapon and learn how CommandCenterHD can make your digital signage more relevant and entertaining for those who matter most to you.