Who is your bff?

Marketing folks seldom have the luxury of picking who gets to become their clients. Typically its all about lead generation.....eyeballs, impressions...... "its all the same because its a numbers game." It's the lack of a filter that can be the downfall of many companies.

The right clients can be your best advisors. They have the insight and experience to explain why you need to develop certain products, how it needs to function, who will buy it and how to price it. These clients like great employees are one of the most valuable assets of any business.

Sell to smart visionaries and your products will develop into some of the best in the business. And if that wasn't enough, great customers tend to know great prospects.

Pick Me

Attention is the most prized resource for many brands and corporations. It's the attention that gets management to agree to spending millions of dollars on events that have loose connections to their products and services. It's the attention that turns the mild mannered marketing executive into a hardcore logo and trademark "force to be reckoned with". It's a slippery slope but and a simple one to become romanced by. After all, most of us want much more than our 15 minutes of fame.

Attention grabbing occurs daily in every organization looking for more impressions. As companies discover that more eyeballs does not necessarily mean more of a desired response, the idea of narrow casting messages through digital signage and other demographically relevant end points will continue to gain popularity among savvy business leaders.

Stop overpaying for ineffective attention from the masses and start investing in narrow casting marketing vehicles that will create focused predictable success.

Data is the Key to Creation

Most of the decisions that are made for digital signage are based on gut feelings, past experiences from other technologies deployed and a dash of data. Once in a while, direct marketing might develop something that is data-driven ("If it is Tuesday at 2 p.m. display advertising message #1, and at 3 p.m. display advertisement #2 ... and if advertisement #1 performs better...... play #1 at 4 p.m..") but that type of interaction with data for digital signage is very rare and frankly too manual.

Data integration into digital signage and the delivery of advertisements can be more effective in the creation of purpose-driven content. It is no secret that with the internet and the access to a variety of internal data rules, real-time events as they are occurring will be the trigger to the decisions made on what plays when. And with the rules engine appliance from Industry Weapon, you don't need to do a lot of research, just set it, measure it and repeat.

So what are you going to do when your gut feelings don't match the desired response you want from your digital signage? Call Industry Weapon and learn more about how CommandCenterHD can help make your Cisco Digital Media System engage more of your target audience with relevant and entertaining information.

Just Keep Moving

It doesn't have to be the most elegant action in your career or the one that makes you a superstar in your field. You simply need to do it.

Or better yet, take action in multiple areas of your job everyday. Just keep moving could be your slogan for becoming a better you.

Not taking action is an action too, the action to become well.....dormant. Not taking action is usually the wrong move. If you are someone who likes to make a positive impact on your business, the one who can get things done, you need take action regularly. It doesn't matter as much if you choose the right direction every time, it matters more that you take action.

There is no escaping the fact that taking action can be painful. That's why so few people can consistently do it.

What is a Marketplace?

Marketplace: the world of commercial activity where goods and services are bought and sold; "without competition there would be no market"; "they were ...an area in a town where a public mercantile establishment is set up wordnetweb.princeton.edu/perl/webwn

A marketplace is the space, actual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed. en.wikipedia.org/wiki/Marketplace

Wherever two or more people agree to buy and sell a product. www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml

Call Today!
To learn more about Industry Weapon's Marketplace available this fall for digital signage by utilizing CommandCenterHD, give us a call at 724-941-5298 or email us at sales@industryweapon.com.

A Marketing Weapon with Special Sauce

Digital Signage isn't the perfect marketing medium, and it won't be until we discover the special sauce.

TV has special sauce although it is a bit tainted now. But for a long time, anyone could make a lot of money using commercials. Buy enough air time and you've got brand recognition and sales.

On the web, marketing is all about the numbers. How to track the eye balls, account for the eyeballs, create new variables to attract more eyeballs, leveraging new tech tools to manipulate the eyeballs you do have and how to become quicker at all the above. I am sweating just thinking about it.

Marketing with Digital Signage is about embracing a new weapon in your arsenal, one that doesn't focus on the hardware but does require insight, dedication and smarts.

To learn more about CommandCenterHD and how our platform helps marketing personnel to leverage their assets and deploy compelling digital signage – give us a call or drop us a line to schedule a demonstration.

Call: 724-941-5298
Email: sales@industryweapon.com
Web: www.industryweapon.com

NEWS FLASH WALTER CRONKITE

Marketers reserve a great deal of their budget for TV and print ads because it is difficult to qualify and drive eyeballs to their campaigns. Once they uncover the formula for attracting the desired audience, conversion is a relatively simple process - the more ads you buy, the more money you make.

Digital Signage has become a similar marketing vehicle… but with a few twists. Unprecedented brand recognition and attention await those willing to invest in creating compelling digital signage. The catch – creating compelling signage is often easier said than done. Since the signs are not being utilized properly, the advertising (or potential for advertising) goes unnoticed and unsold, thus creating a void in an otherwise prime opportunity for generating “stickyness”.

HEY, NEWS FLASH WALTER CRONKITE: Giving marketers the "guidelines" for creating content on digital signage is not the answer.

What is the answer? An intuitive platform that “speaks” to marketing folks is the primary catalyst to kicking open the door to monetize digital signage advertising. Marketers will continue to free up more of their budget to digital signage networks, but only if the platform compliments and executes upon their already well thought out creative assets and ideas.

To learn more about CommandCenterHD and how our platform helps marketing personnel to leverage their assets and deploy compelling digital signage – give us a call or drop us a line to schedule a demonstration.

Call: 724-941-5298
Email: sales@industryweapon.com
Web: www.industryweapon.com